Social Media Specialist

Fred Hutchinson Cancer Center is an independent, nonprofit organization providing adult cancer treatment and groundbreaking research focused on cancer and infectious diseases. Based in Seattle, Fred Hutch is the only National Cancer Institute-designated cancer center in Washington.

 

With a track record of global leadership in bone marrow transplantation, HIV/AIDS prevention, immunotherapy and COVID-19 vaccines, Fred Hutch has earned a reputation as one of the world’s leading cancer, infectious disease and biomedical research centers. Fred Hutch operates eight clinical care sites that provide medical oncology, infusion, radiation, proton therapy and related services, and network affiliations with hospitals in five states. Together, our fully integrated research and clinical care teams seek to discover new cures to the world’s deadliest diseases and make life beyond cancer a reality.

 

At Fred Hutch we value collaboration, compassion, determination, excellence, innovation, integrity and respect. These values are grounded in and expressed through the principles of diversity, equity and inclusion. Our mission is directly tied to the humanity, dignity and inherent value of each employee, patient, community member and supporter. Our commitment to learning across our differences and similarities make us stronger. We seek employees who bring different and innovative ways of seeing the world and solving problems. Fred Hutch is in pursuit of becoming an anti-racist organization. We are committed to ensuring that all candidates hired share our commitment to diversity, anti-racism and inclusion.

 

SUMMARY:

As a member of Fred Hutch’s Marketing & Communications Department, the Social Media Specialist will help support integrated marketing efforts that position Fred Hutch as a leader and expert resource in cancer and related diseases. Reporting to the senior social media manager, you will be responsible for developing and supporting social media and public relations initiatives designed to reach a variety of communities, including influencers and donors in health sciences and research, as well as the Fred Hutch community and those impacted by cancer and related diseases. You will also collaborate with counterparts responsible for marketing, content and web design, and colleagues in Philanthropy, Government & Community Relations, Business Development and Clinical Service Lines on integrated communications and marketing initiatives.

• Work with the social media manager to strategize and execute social media initiatives across Fred Hutch social media channels including Facebook, Twitter, LinkedIn, Instagram, TikTok and YouTube.
• Draft, publish and manage social media posts, monitor conversations and produce multimedia content such as infographics, video and Q&As aligned with integrated campaigns and news announcements.
• Research and monitor current events and trends for social media outreach to targeted communities.
• Monitor, track and report potential issues arising on social channels that impact Fred Hutch or its stakeholders.
• Provide support for team-wide multimedia needs, such as photo and video shoots.
• Help measure and report on social media performance and provide recommendations for optimizing channel performance.
• Assist in running paid social campaigns promoting editorial content, fundraising materials and clinical study participation.
• Train Fred Hutch staff and faculty on social media best practices.
• Help monitor and measure earned media mentions; compile and disseminate social and earned media coverage reports.
• Assist media relations managers in earned media strategy, including drafting pitches, news releases and social posts on earned media.

QUALIFICATIONS

• Bachelor’s degree in communications, public relations, journalism and/or marketing, or equivalent work experience.
• At least 2 years of experience producing or managing social media programming in a marketing, public relations or newsroom environment.
• Experience using social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok) and associated tools and programs (including Hootsuite, Sprout Social, Canva) for professional and/or marketing purposes.
• Proficiency with photo/video shooting and production. Experience with Adobe Creative Suite, specifically Photoshop and Premiere, preferred.
• Proficient in Microsoft Office Suite (Word, PowerPoint, Excel).
• Strong interest in the Fred Hutch mission, health sciences and clinical care preferred.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:

• Excellent writing, editing and verbal communication skills; demonstrated ability to create and deliver clear and persuasive communications for varying audiences.
• Experience distilling complex information (science, research, technology) into compelling stories.
• Rapid responder to external audiences and internal customers outside of traditional business hours, and across time zones.
• Familiar with online and offline marketing principles and earned and social media’s function within mix of paid, earned, shared and owned channels for optimal impact and audience engagement.
• Analytical approach and good problem-solving skills, coupled with creative orientation.
• Comfortable with ambiguity and complexity.
• Comfort level working at all levels of organization and with diverse group of stakeholders and knowledge bases.

All candidates must provide a link to their portfolio in their resume for review. 

 

This position is patient facing and/or requires access to Fred Hutch clinical facilities. As such, full COVID-19 vaccination is required as a condition of employment, without exception. Booster doses are strongly recommended but not required. If declining a booster, completion of the COVID-19 Vaccination Status Form Questionnaire and COVID-19 Booster Declination Training is required. Because of our immunocompromised patient population, there are no medical or religious accommodations available for any employee who is patient facing and/or requires access to Fred Hutch clinical facilities. Only employees whose positions are fully remote, who are not patient facing and/or require no access to clinical facilities, may apply for medical or religious accommodations. As a condition of employment, newly hired employees must provide proof of vaccination before their first day of employment.

 

A statement describing your commitment and contributions toward greater diversity, equity, inclusion, and antiracism in your career or that will be made through your work at Fred Hutch is requested of all finalists.

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The hourly pay range for this position is from $29.42 to $44.11 and pay offered will be based on experience and qualifications.  

 

Fred Hutchinson Cancer Center offers employees a comprehensive benefits package designed to enhance health, well-being, and financial security. Benefits include medical/vision, dental, flexible spending accounts, life, disability, retirement, family life support, employee assistance program, onsite health clinic, tuition reimbursement, paid vacation (12-22 days per year), paid sick leave (12-25 days per year), paid holidays (13 days per year), paid parental leave (up to 4 weeks), and partially paid sabbatical leave (up to 6 months).  

We are proud to be an Equal Employment Opportunity (EEO) and Vietnam Era Veterans Readjustment Assistance Act (VEVRAA) Employer. We are committed to cultivating a workplace in which diverse perspectives and experiences are welcomed and respected. We do not discriminate on the basis of race, color, religion, creed, ancestry, national origin, sex, age, disability (physical or mental), marital or veteran status, genetic information, sexual orientation, gender identity, political ideology, or membership in any other legally protected class. We are an Affirmative Action employer. We encourage individuals with diverse backgrounds to apply and desire priority referrals of protected veterans. If due to a disability you need assistance/and or a reasonable accommodation during the application or recruiting process, please send a request to our Employee Services Center at hrops@fredhutch.org or by calling 206-667-4700.