Associate Vice President, Marketing

Job ID
23721
Type
Regular Full-Time
Location
US-WA-Seattle
Category
Communications and Marketing

Overview

Fred Hutchinson Cancer Center is an independent, nonprofit organization providing adult cancer treatment and groundbreaking research focused on cancer and infectious diseases. Based in Seattle, Fred Hutch is the only National Cancer Institute-designated cancer center in Washington.


With a track record of global leadership in bone marrow transplantation, HIV/AIDS prevention, immunotherapy and COVID-19 vaccines, Fred Hutch has earned a reputation as one of the world’s leading cancer, infectious disease and biomedical research centers. Fred Hutch operates eight clinical care sites that provide medical oncology, infusion, radiation, proton therapy and related services, and network affiliations with hospitals in five states. Together, our fully integrated research and clinical care teams seek to discover new cures to the world’s deadliest diseases and make life beyond cancer a reality.


At Fred Hutch we value collaboration, compassion, determination, excellence, innovation, integrity and respect. These values are grounded in and expressed through the principles of diversity, equity and inclusion. Our mission is directly tied to the humanity, dignity and inherent value of each employee, patient, community member and supporter. Our commitment to learning across our differences and similarities make us stronger. We seek employees who bring different and innovative ways of seeing the world and solving problems. Fred Hutch is in pursuit of becoming an anti-racist organization. We are committed to ensuring that all candidates hired share our commitment to diversity, anti-racism and inclusion.


The Associate Vice President (AVP) of Marketing will be an experienced, cross-functional team leader who develops marketing strategies to achieve organizational goals. With a principal focus on marketing of clinical services, this leader is part of an integrated marketing and communications team responsible for positioning and promoting Fred Hutchinson Cancer Center (Fred Hutch) as both a premier cancer treatment center and a global leader in research discoveries spanning cancer, infectious disease, and basic research.

 

Fred Hutch recently merged with long-time clinical care partner Seattle Cancer Care Alliance and is in the process of rebranding. This role will be critical in helping articulate the value of the new Fred Hutchinson Cancer Center to health care seekers and existing patients. It will heighten brand differentiation and establish a reputation for excellence among patients, medical providers, healthcare influencers, potential employees and the general public. An important part of that differentiation includes the organization’s strong reputation as a world class research center, which gives patients access to the latest treatments and clinical trials.

 

This role reports to the Chief Marketing & Communications Officer and will oversee a 22-member team. The work schedule accommodates some virtual work but requires ability to come to campus routinely for key meetings and in crisis support situations so should be Seattle area based. 

 

In addition to working in a highly integrated fashion with fellow leaders in the Marketing and Communications Department, this role collaborates closely executive leaders and colleagues in the Director’s Office, Strategy, Clinical Operations, Patient Experience, Philanthropy, Government & Community Relations, Human Resources, Business Development, Information Technology, Facilities & Operations, Research Administration and Faculty Affairs.

Responsibilities

  • Develop Fred Hutch’s overall clinical marketing strategy and annual service line marketing plans in support of the organization’s strategic goals, working closely with the Chief Strategy Officer and with service line leaders. Efforts will focus on digitally driven, metrics-driven marketing strategies that:
    • Directly elevate consumer awareness, consideration, and choice of Fred Hutchinson Cancer Center for cancer treatment.
    • Continuously strengthen clinical peer recognition of Fred Hutchinson Cancer Center as a top research center for cancer and infectious diseases; as a trusted place to refer patients needing the most advanced cancer care; and as a great place to work.
    • Create the environment for strong philanthropic programs by positioning Fred Hutch as distinct in its ability to deliver the best and latest treatment options, thanks to its strengths in both discovery and clinical care.
  • Oversee the organization’s advertising strategy, which includes brand advertising reflective of our entire organization as well as clinical service line campaigns.
    • Select and manage external agencies.
    • Ensure an appropriate media mix across channels such as digital display, SEO/SEM, email, OOH, CTV, print, broadcast and other appropriate advertising channels.
    • Align marketing spend with organizational priorities and strategic growth objectives of the organization.
    • Evaluate opportunities including sponsorships and other promotional strategies against our goals and likely return on investment.
    • Monitor advertising ROI and adjust mix as necessary to achieve value.
  • In addition to paid strategies, ensure appropriate multi-channel approaches inclusive of earned and owned channel approaches, working in an integrated fashion with the appropriate teams across the Marketing & Communications Department.
  • Develop reliable methods for monitoring/accessing market intelligence, trends, and technologies to continuously improve efforts. Identify relevant KPI’s and methods of measurement to provide meaningful performance reporting.
    • Conduct relevant research including with consumer and clinical/research peer audiences.
    • Collect data and insights from internal departments and third-party data sources.
    • In collaboration with communications, determine best approaches to measuring brand awareness and reputation.
  • Develop a high performing, high impact marketing function that works in an integrated fashion with other Marketing & Communication teams.
    • Oversee the central project management team that serves the Marketing & Communications Department.
    • Evolve marketing and communications workflows, project management processes, and intake to streamline the development and distribution of assets, create efficiencies and support cross-team efficiencies.
    • Establish and grow a modern marketing technology ecosystem, including CRM capabilities.
  • As appropriate to our strategic marketing needs, effectively engage appropriate stakeholders, including healthcare professionals, clinical and community partners, and current and prospective faculty, patients and donors through appropriate channels.
  • Develop and manage an annual communications budget.
    • Track expenditures, ensuring effective budget and resource utilization.
    • Work with finance and department peers on budget planning and forecasting.
    • Develop business cases for resources.
  • Build, lead, mentor and retain a high performing, well-integrated team that works collaboratively with their colleagues in and outside of the department and reflects our commitment to diversity, equity and inclusion.
  • Ensure robust and consistent use of the organization’s brand standards, inclusive of creative style, voice, and attributes.

Qualifications

 

Minimum Experience

  • Bachelor’s degree in marketing, communications, advertising, business, journalism and/or other relevant fields of study; advanced degree preferred
  • 10+ years of progressive experience in roles that can include marketing, digital strategy, and/or communications, and which must include:
  • 5+ years leading a marketing function and team.
  • 3+ years in a marketing role with a health care organization.
  • Proven success at building and leading matrixed teams of marketing and communications professionals, including mentoring, coaching, and developing talent.
  • Record of successfully developing close advisory relationships with organizational leaders.

Preferred Experience

  • Experience working with an NCI-designated cancer center, or a nationally ranked cancer treatment and research organization.

Other Experience, Knowledge, Skills

  • Proven record of accomplishment creating, building and leading a successful marketing function, preferably in healthcare and academic medicine.
  • Ability to drive innovation within a complex, consensus-minded organization with diverse internal and external stakeholders.
  • Demonstrated skill at analyzing problems, developing well-informed recommendations, and influencing successful strategic decisions.
  • Demonstrated skill with innovation in the digital marketing arena, prefer strong expertise with implementation/management of client relationship management systems.
  • Able to quickly acquire the background needed to make informed decisions in a fluid, rapidly changing but highly regulated environment.
  • Willingness and ability to respond rapidly to internal customers outside of traditional business hours and across time zones.
  • Ability to execute plans and initiatives with cross-collaborative teams, including internal/external technology partners and creative teams as well as advertising agencies.
  • Record of developing effective paid campaigns across a variety of digital and traditional channels that successfully drive consideration and choice.
  • Experience developing effective content-driven marketing/social media programs; experience using data and analytics to drive insights and decision-making
  • Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities at the same time.
  • Fiscally responsible.

This position is patient facing and/or requires access to Fred Hutch clinical facilities. As such, full COVID-19 vaccination is required as a condition of employment, without exception. Booster doses are strongly recommended but not required. If declining a booster, completion of the COVID-19 Vaccination Status Form Questionnaire and COVID-19 Booster Declination Training is required. Because of our immunocompromised patient population, there are no medical or religious accommodations available for any employee who is patient facing and/or requires access to Fred Hutch clinical facilities. Only employees whose positions are fully remote, who are not patient facing and/or require no access to clinical facilities, may apply for medical or religious accommodations. As a condition of employment, newly hired employees must provide proof of vaccination before their first day of employment.

 

A statement describing your commitment and contributions toward greater diversity, equity, inclusion, and antiracism in your career or that will be made through your work at Fred Hutch is requested of all finalists.

Our Commitment to Diversity

We are proud to be an Equal Employment Opportunity (EEO) and Vietnam Era Veterans Readjustment Assistance Act (VEVRAA) Employer. We are committed to cultivating a workplace in which diverse perspectives and experiences are welcomed and respected. We do not discriminate on the basis of race, color, religion, creed, ancestry, national origin, sex, age, disability (physical or mental), marital or veteran status, genetic information, sexual orientation, gender identity, political ideology, or membership in any other legally protected class. We are an Affirmative Action employer. We encourage individuals with diverse backgrounds to apply and desire priority referrals of protected veterans. If due to a disability you need assistance/and or a reasonable accommodation during the application or recruiting process, please send a request to our Employee Services Center at hrops@fredhutch.org or by calling 206-667-4700.

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